Every website owner wants to have their sites rank higher on search engines and this is why SEO is very essential. However, to optimize your page effectively you need to know that there are different types of SEO with different techniques. And understanding this will help you know which technique to employ in other to improve your business online.
There are six types of SEO and they include:
- Onpage SEO
- Off-page SEO
- Technical SEO
- Local SEO
- App Store Optimization
- Youtube SEO
1. On-page SEO
This is the process of optimizing your webpage in order to improve its visibility for your users and search engine. It is also known as “on-site” SEO.
It involves every activity carried out on your page in other to boost your site and they include; the use of appropriate keywords, headers, and title tags. Search engines would not want to show their users irrelevant content on SERP.
Therefore, to carry out an effective on-page SEO on your webpage, you need to ensure your content is highly relevant to your audiences. It should be informative such that it is able to answer your audience’s question.
Also, the use of appropriate keywords is another technique you can use for an effective onsite SEO. you need to use the right keywords in the right places such as meta description, title tag, and headings to enable search engines and your target audience to find you easily.
This is why it is important to carry out in-depth keyword research when optimizing your content to know the keywords your target users search for and create great content with them.
When carrying out on-page SEO, ensure it is done appropriately so as to give your audiences a good user experience when they visit your site.
2. Off-page SEO
Optimizing the content on your webpage is not the only criteria for your page to rank higher on search engines. There are still other techniques that need to be put in place for you to rank well and this whole activity is known as “Off-page SEO”.
It involves every activity done outside your site such as link-building mostly through social media engagement, guest posts, and relating with influencers or bloggers.
Social media engagement involves engaging with your audience through multiple social media platforms. Your online presence can help you get backlinks which in turn informs search engines that your page is relevant to its users especially when your backlinks are coming from sites with high authority. you can also comment on people’s posts and blogs so that they will get to know your brand.
3. Technical SEO
This is the process of improving the technical aspects of your website, such as your page speed and internal linking. This is to help your users and crawlers to understand your page, which would help you to rank higher on SERP organically.
Page speed is a very important factor because your users would always want to visit a page that loads fast and not one that takes so much time to load. Also, when your page contains relevant content and its user experience is positive, your users can refer other people to your page.
Some of the ways you can optimize your page speed are by optimizing your images, caching information to speed load times, uploading detailed sitemaps, and also using a secured HTTP connection.
This backend optimization is mostly carried out to ensure that your website user experience is top-notch.
4. Local SEO
If your business operates in a certain geographical area, where you have your physical location but you want your customers to find you online. Then you have to employ Local SEO.
This type of SEO is the process of improving your visibility online for users within your geographical location.
For your business to rank on local SERP, you need to ensure that you register your business page on google by adding your address, phone number, opening hours, and other useful information that would attract the users to your business like your reviews.
This information would be displayed in search results and Google Maps. Therefore, they have to be optimized to enable Search engines to reveal your business to your target audiences easier.
5. App Store Optimization
There are so many brands uploading their apps on this store at the same time therefore if your application is not well optimized, your users might not your apps faster.
In this type of SEO, you need to optimize your app title and icon in such a way it can attract your users. Also, ensure to use the appropriate keywords while writing the description of your app.
Building backlinks for your app can also help you rank higher on search engines. Because when people keep downloading your app, the app store identifies it to be relevant and would most times reveal it as a trending app or recommendation for your target audience.
6. YouTube SEO
This is the process of optimizing your content to improve your visibility on the Youtube search engine result page.
Youtube is a very large platform with so much competition therefore to get your brand on the first page of its SERP, you need to ensure you create great video content that is relevant to your users.
This content has to be informative and also entertaining so that your users can engage with your content and stay on your page for a long time.
Also, a good description with the right keywords can help web crawlers understand what your page is all about and show your users your page when they search for videos related to your keyword.
It is also necessary to add links to your video to enable your audience to link back to you on their pages.
Now that you have seen and understood the types of SEO and how they function, you can now know which one to use for your page. If there is no need for you to use all six of them, you would certainly need to use at least the first three listed in this post to get the best result.