11 Social Media Management Tips To Engage Your Audience And Grow Your Business

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Social media management is one of the key ways of establishing your brand online using social media platforms like Facebook, Instagram, and Twitter. It helps you increase your brand awareness, drive traffic to your page, and increase your conversion rate. 

Social media platforms are perfect for engaging your audiences and building a relationship with them at any moment.

So, as a social media manager, you need to understand that there are key things that can help you effectively manage your page.

And in this post, I will be sharing with you some great tips on how you can ace social media management.

1. Set your goals

Goal setting is the first step you must take if you want to achieve a great result in managing your social media platforms. It keeps you focused and helps you determine what you want and how you can achieve it.

In setting these goals, you need to be specific. For example, if your goal is to drive traffic to your page, then you need to have a target number of people you want to attract.

You must set SMART(specific, measurable, achievable, realistic, and timely) goals to achieve a successful marketing campaign.

2. Identify your target audience

After setting your goals, you need to know who your audiences are because your content would not be compelling unless it is targeted to specific people. 

And I know you won’t want to waste your effort and time creating content and running ads for people that have no interest in your product.

For you to identify your target audiences, you can carry out a survey to create your buyer’s persona which will enable you to segment your audience and understand how to satisfy them better.

3. You must be authentic

Authenticity is key in everything you do including promoting your business. Nobody will want to patronize a brand that is not genuine so try not to fake it. 

Create original content for your audience if you want them to trust your brand and also be loyal to your brand. 

Being authentic can set your brand apart from other brands. so if you want to stand out in the market, you need to ensure you are not faking your activities on social media.

4. Understand each platform’s algorithm

To be effective in whatever you are doing, you need to understand it and how it works. To manage your social well, study each platform’s functionalities, features, and type of users so that you can know how to treat them.

you also need to learn to treat them uniquely so that you can achieve the best result on your page.

5. Always create engaging content

Social media involves engaging with your audience at any time. Most users visit social media mostly to be engaged and entertained. 

Therefore, it is essential to always create content that would attract your audience and cause them to engage with it. 

While creating your social media post always add a call-to-action(CTA).

And also, try to use the best emoji in your content because it helps to communicate your emotions well. So feel free to use emotions in your posts.

6. Create high-quality videos

One great way to attract audiences to your page is through visuals because it grabs attention faster and it communicates information effectively. 

Creating videos content also helps to increase your level of engagement on social media platforms, especially when it’s a high-quality video. 

Therefore, when you are creating video content, ensure it’s of high quality because no social media user would want to spend their internet subscription on a low-quality video.

7. Use social media tools

This tool helps to make work easy and faster for you especially when you are managing several accounts or platforms at the same time.

They are automation tools that help you schedule your post, pins, and tweets for a month on all platforms.

Using these tools will save you lots of time to do other things. Some of these tools include Hootsuite, Buffer, Hubspot, etc.

8. Be open to running social media ads

Trying to grow your social account organically is a good idea but you need to understand that it is important to run paid ads on Facebook, Instagram, etc. These ads will help you reach your target audiences easily and also get more clicks.

In as much as you have to be open to running ads, you need to also understand that you don’t have to start with a huge amount of money. It is wise to start small and see how better it works on your page.

9. Use hashtags appropriately 

Hashtags indicate to users and algorithms that your content relates to a specific topic. 

They are simply identifiers of your brand which help you organize your post perfectly and reach more people.

Most people in the bit to reach a large audience end up using so many hashtags not knowing that using more hashtags can drop your engagement rate. You can use 2 or 3 relevant hashtags and still be found by your audiences.

10. Build a mutual relationship with your customers

Don’t just post content and not respond to your audience’s comments or engage with them, rather get to know who they are and build a relationship with them. 

Social media is a perfect platform for building great relationships with your audiences. Your relationship with your audience will determine if you will grow your loyal customer base or not. 

When you build a better relationship with your customers, they can help you grow your brand online mostly through referrals. 

11. Always prepare your social media report

Having a report at the end of the week, month or year can help you know if you are making progress and also enable you to identify areas you need to improve on. 

As a social media manager, always ensure you create a report even if your clients(for those managing other people’s brands) are not asking for it. You need it to achieve better results.


The following tips mentioned above are some of the tips you need to follow if you want to become an excellent social media manager. 

Also, you need to understand that while trying to build relationships with your audiences, you have to be friendly and not arrogant. It will make them want to relate more to you. 

If you have been following tips before now, don’t give up! stay on them consistently.

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