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Marketing has experienced rapid changes. Most startups have adopted digital marketing, but all the strategies in digital marketing are not equally effective.
Do you know the digital marketing methods you need to boost the growth of your business conversions?
In this week’s blog, we are going to share the 4 best digital marketing methods for startups. After reading this post you will have a clear understanding of profitable digital marketing methods for startups.

1. Social Media Marketing for startups

Social media has become a powerful tool in today’s business space. Social media examiner’s report carried out a research and found out the 90% of marketers confirmed social media important to their business and 89% stated that social media had generated increased awareness for their businesses.

Some of the benefits of social media marketing are:
Increase in sales.
It improves search ranking and generates leads.
It develops loyal customers.
It establishes thought leadership.
It increases exposure and traffic.

Social media has highly been adopted by a lot of businesses, however, a lot of this business is not utilizing it the right way. Many of them make social media marketing mistakes. 

To avoid this social media marketing mistakes, you have to first select the right social media channels and then develop your social media channels in line with the strengths, purpose, and functionalities of your chosen social media marketing platforms. The fact that a business is getting excellent results from a particular social media marketing platform does not necessarily mean that you will make the same success from that platform.
Some of the most commonly used social media platforms are Facebook, Twitter, Instagram, and LinkedIn. Choose the social media platform where your potential customers are found and make that platform your point of focus. Also, you can target your efforts on LinkedIn if your audience is from with a particular professional field.
A good social media marketing consultant will build

  • a customer persona first,

A customer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your customer persona, consider including customer demographics, behavior patterns, motivations, and goals.

This serves as a guide to channeling the approach to take in developing a strategy for your social media marketing to ensure that your marketing campaign is targeted at your focus audience further achieving your business goals.

2. Email Marketing for startups

Email marketing has been delivering excellent return on investment to marketers. According to Demand Metric and the Data and Marketing Association (DMA), it was stated that email marketing had an impressive return on investment of 122%. This was about 4 times higher than the other marketing channels which were analyzed and the great thing about email marketing is that you do not have to break the bank to run an email campaign.

Some interesting tips to creating a successful email marketing campaign are:
Make your subject line catchy, engaging and benefit rich because a lot depends on it.
Make your text scannable using bullets and subheading.
Talk about the benefits you are going to offer.
Optimise emails for mobile devices.
Write in plain and persuasive language avoiding jargon in your email copy.

3.   Search Engine Optimization for startups

Visitors do not automatically come to your website because you have built an awesomely designed website and created a service page for all the services you offer.

There are thousands of website with similarities to your line of business, hence how you can position your website at the top of the rank when potential customers search using relevant keywords is dependent on your website’s search engine optimization.

Search engine optimization does not only increase traffic to your website but also builds trust from potential website visitors. If your website has a high ranking position in search results when your potential customers search using relevant keywords to your product or services, it gives your potential customers an impression that you are a reputable company.

Search engine optimization is a must for a company. Just ensure that you follow the best SEO practices for your website.

4. Pay-Per-Click Marketing (Google AdWords)

Pay-Per-Click (PPC) marketing is a method of using search engine advertising to bring visitors to your website. PPC is a powerful marketing tool to generate leads of potential customers that are ready to make a purchase.

Pay-Per-Click advertising offers many practical advantages, such as:
Control over how much you want to spend.
High ROI as you will have to pay only when an interested person clicks
You won’t have to wait for results.
You can reach customers at the right time with the right ad.
Data and insights to help sharpen other marketing strategies.

As a startup owner, you can learn these skills for yourself inorder to be able to properly manage your marketing team. Wild Fusion Digital Centre provides digital marketing training in Lagos Nigeria for business owners like you.

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