LOCAL SEO TIPS FOR SMALL BUSINESSES

Local SEO is the process of getting your business or website to rank high in results for local searches. As the name implies it applies to searches such as; that when people search for something nearby, like “carpenters in Lagos”. We will share below some local SEO tips businesses use. A high progressive level of […]

THE 4 MOST IMPORTANT DIGITAL MARKETING METHODS FOR STARTUPS

Marketing has experienced rapid changes. Most startups have adopted digital marketing, but all the strategies in digital marketing are not equally effective. Do you know the digital marketing methods you need to boost the growth of your business conversions?In this week’s blog, we are going to share the 4 best digital marketing methods for startups. […]

8 MARKETING TIPS THAT WILL SURELY INCREASE YOUR CONVERSIONS.

Conversion is the point at which a recipient of a marketing message performs the desired action. In other words, conversion is simply getting someone to respond to your call-to-action by making a sale, filling a form, leaving a comment, placing a call to your business, sharing your post etc. Conversions can be any result you […]

Using Social Media to boost in-store sales.

Social media has become a vital tool for businesses. This is most impactful in small businesses as it offers diverse ways through which businesses can connect and interact with their customers. Research shows that 60% of customers engage with a brand using their social media platforms before making a decision to make a purchase. Also, […]

9 best procedures for creating a killer Call to Action button.

A call to action button is crucial to ensuring that an action is executed on your website which could be purchasing a product or signing up to a mailing list of an email sent out. An excellent call to action button connects with the psychology of individuals increases the chances of that visitor in taking […]

Top 10 Creative Apps to Improve Your Social Media Content

We have vetted loads of apps and selected our Top 10 that we’ve found are the most useful for businesses. Download them all, play around and experiment. You can even try combining more than one app to prototype an idea or mock up an ad. PHOTO ENHANCING Adobe Photoshop Express Edit photos and apply borders, […]

YouTube Influencers are rewriting the Marketing Rulebook

Influencers can be powerful brand allies, but these collaborations require an entirely new approach to marketing. Working in strategy at one of the world’s largest media agencies, I’ve witnessed countless pitches about influencer marketing and the growing power of creators. With engaged audiences in the millions and passionate fans hungry for content, YouTube creators are already […]

HOW TO MARKET TO CONSUMERS IN TODAY’S MULTI-SCREEN WORLD

We are now a world of multi-screen consumers. People not only spend most of their media time in front of a screen – mobile phones, tablets, computers and TV; but now also juggle more frequently between multiple devices. According to Think with Google, there are two major modes of multi-screening:  Sequential Screening: Where people shift […]

KEY TWITTER FEATURES THAT MARKETERS CAN USE IN STANDING OUT

Twitter is a social network that enables its users to send and read short posts called “Tweets” on a public platform. Part of what differentiates Twitter from the other social platforms is that it is very conversational in nature due to the fast-paced, real-time dimension of users’ Timelines. In this post, we will highlight key […]

Fundamental Anchors of Superior Business Opportunities

Every entrepreneur faces the challenge of validating their ideas. We all have ideas, but not all ideas translate into great business opportunities; thus, not all ideas should see the light of day. The question then is, how do you know which idea is a good business opportunity? How do you know which business ideas are […]