It can be quite tasking to undertake a professional course when you have work and personal commitments. However, when you fully understand the benefits to your career, business and income, you will appreciate the fact that doing so becomes an investment with high returns.

I discuss the benefits of studying the Professional Diploma in Digital Marketing below.

Benefits to Your Business:

With the practical skills and knowledge gained during the programme, you are sure to see immediate and measurable results in your business. Once applied the right way, you will see; increased lead generation, increased sales and higher revenues.

To achieve these, the Professional Diploma in Digital Marketing helps you:

• Gain a clear understanding of the value of Digital Marketing and why it is a vital component of the overall marketing and business strategy of any organisation.
• Plan, create and effectively manage search, social media, mobile and email marketing campaigns to increase sales and leads thereby, leading to more income for your business or organisation.
• Increase traffic to your website while improving online conversions.
• Understand how digital marketing can help you grow your business; locally and internationally.
• Gain practical knowledge of planning, implementing and managing an integrated Digital Marketing strategy for your business.

Even if you are a business owner or manager and do not personally execute digital marketing campaigns, this knowledge will enable you to holistically plan, monitor and measure your digital strategies to ensure your business objectives are successfully met.

Now what happens if you are looking to be competitive in your industry or your workplace? How can the Professional Diploma in Digital Marketing boost your career and make sure you stand out?

Benefits to Your Career

Out of a population of over 167million, over 28.4% are internet users (about 48 million) which the International Telecommunication Union (ITU) projects to reach 70 million by 2015. Businesses are beginning to see the need to go online in order to increase their lead generation, sales and engage better with customers.

To successfully leverage on this opportunity, digital marketing expertise is needed to select the right channels and tools in line with the business objectives. As such, employers are actively seeking professionals with such expertise.

•  After completing the Professional Diploma in Digital Marketing programme, you will be awarded with an international certificate accredited by the Digital Marketing Institute, Ireland and Scottish Qualifications Authority, which is recognised anywhere in the world and will give you an edge in the workplace.
• Getting trained in digital marketing will ensure that you are well equipped with valuable skills that are highly sought after by employers in both small and large organisations. These valuable skills will ultimately lead to a career boost and higher income whether you choose to remain at your current organisation or change jobs or careers.
• We are also committed to supporting alumni of the Professional Diploma in Digital Marketing with job opportunities and in making good career decisions.

Networking Opportunities

Whether you are growing a business or working your way up the career ladder, the power of connections is always key to your success. As such, any opportunity to be in a highly business driven and diverse environment will be an added advantage to you:

•  Attending the programme will give you an opportunity to network with other professionals and business owners that span across various industries.
• In addition, you will become part of the prestigious WDC Alumni Network which allows you the opportunity to connect easily with other alumni; from business owners to senior executives of large organisations.
• You will also receive exclusive invitations to our events such as business networking events, conferences with international speakers, and socials.

Taking the Professional Diploma in Digital Marketing at Wild Fusion Digital Centre will not only expose you to an extraordinary training experience but will also boost your professional and personal endeavours.

Next training session runs this month. Make this valuable investment in yourself now by sending an email to me at digitalmarketing@wdc.com.ng to begin your registration.

I am certain that you are committed to your personal, business and professional growth. I look forward to having you on our next training for the Professional Diploma in Digital Marketing.

Anna Egbagbe