Local SEO is a type of SEO that involves optimizing your website to be visible and drive traffic on the local search engine result page.
As a small business, SEO would help you create better brand awareness for your business which can lead to an increase in your conversion rate.
If your business has a physical location and you are only targeting customers in your geographical area, then you need to invest in local SEO.
Table of contents
- How local SEO works
- Benefits of local SEO for small business
- 1. It helps to improve your online visibility
- 2. It helps you overtake your competitors
- 3. It helps to drive relevant traffic
- 4. It reduces ads costs
- 5. It helps to increase your sales rate
- 6. It helps you build a better user experience
- 7. It helps you build a community
- 8. It helps you measure your results
- 9. It helps to grow your brand
How local SEO works
Most people prefer to support local businesses which is why they will always use the keyword “near me”. For instance, someone might want to buy a good dress close to her location and she keys in “ boutiques near me” on google. The search engine will show her results based on her location. This is why you must optimize your business so that your customers can easily locate you at any given time. For local SEO, pages are ranked based on keywords, the user’s location, shares on social media, and your google maps star rating.
Benefits of local SEO for small businesses
1. It helps to improve your online visibility
Ranking on the first page of SERP as a small business helps to bring your business into the spotlight. This way, you tend to create your brand awareness and your audience would get to know that your brand exists.
When you invest in this type of SEO, you would not only be seen by people who constantly come across your physical shop offline but also by people who are close to your geographical location that is searching for your business online.
Local SEO makes it easy for them to find you. And also, contact you with your phone number or locate your physical shop using the map.
2. It helps you overtake your competitors
I’m sure you know that there are several other businesses like yours that also wants to be seen by their customers who are also your target audiences online. This your competitors might even be large scale businesses.
Therefore, if you want to bypass your competitors, you need to optimize your page by investing in local SEO to stand out online.
3. It helps to drive relevant traffic
It helps to enhance your traffic faster. When you are targeting only local customers, you will be able to drive only relevant traffic to your page.
Unlike any other type of SEO where you can drive so much traffic to your website from different locations, local SEO will mostly reach people who are specifically searching for your business.
4. It reduces ads costs
In traditional marketing, local businesses depend mostly on banners, local tv ads, etc to reach out to their customers. And this method requires spending a huge amount of money which might not always be productive.
However, with local SEO you don’t need to spend so much money on advertising your brand. As a small business, you can properly optimize your page online to help reduce the amount of money you will spend on advertising
5. It helps to increase your sales rate
One of the major reasons why businesses engage in digital marketing is to promote their brands and make profits or generate leads. This can be achieved organically when your page is properly optimized.
Investing in local SEO is a great way for local businesses to improve their conversion rate. Since your business is targeted to local customers it will mostly drive relevant traffic to your website.
This simply means that anyone that visits your page is interested in your product or service and will likely be willing to buy if they are satisfied with your product.
6. It helps you build a better user experience
When creating your business page online, you need to understand that your user experience is very important. No customer would want to visit a slow website or a local business with no proper address or correct phone number.
Having a well-optimized page can help your audience trust you and also attract them to shop with you.
7. It helps you build a community
Most people prefer to support local businesses because it is more convenient for them. This is why it is important to invest in local SEO, to enable such users always discover your business online.
When they discover your brand and patronize your services, they would easily come back to you or even refer more people in your community as long as they had a better customer experience. It will enable you to build your community faster.
8. It helps you measure your results
With local SEO, you can easily measure your result on search engines. With proper data, you can be able to identify the areas you need to improve on and areas you are doing well.
You can easily get reviews from customers which can also help you analyze your result at any given time.
9. It helps to grow your brand
When you have more customers, your sales rate will certainly increase and this shows that your business is performing well.
This SEO drives traffic to your page which in turn leads to an increase in your conversion rate. In other words, if you want to experience growth in your small business you must invest in local SEO.
Optimizing your local business is a good option. Investing in local SEO helps to grow your small business, drive relevant traffic to your page, and improve your conversion rate.
Local SEO would also help put you in the spotlight notwithstanding how large your competitors are. Rather than spending so much money trying to advertise your business traditionally, find out how local SEO works, and start optimizing your page now!