Social media marketing is a marketing model that involves engaging marketing strategies using social media platforms such as Facebook, Instagram, Twitter, etc. Most businesses engage in this type of marketing as a result of the great impact it contributes to their business growth online.
Social media platforms in recent times have become a great marketing tool in the marketing sector that enables you to reach a large audience and also engage with them directly at any given time. It comprises several benefits that you can not overlook as a business owner.
In this post, I will be sharing with you the various advantages of engaging in social media marketing.
1. Increased Brand Awareness
Statistics show that 3.96 billion people use social media. So you can now see that it’s a very large community that can help you carry out efficient and effective brand awareness on several platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok. It gives you an opportunity to promote your brand so that your audience will know that your brand exists.
Most people get to know about a brand on these platforms. Therefore, by having to engage with your audiences, comment, react to other people’s posts, and share content on your page you are simply creating awareness for your brand.
Your audiences can also help you boost your brand’s awareness by sharing or linking to your post if they find it relevant. This is why it is important to create relevant and useful content for social media marketing.
2. It helps to increase your inbound traffic
Social media marketing can help open your business to a wider variety of versatile consumers all over the world.
It is a very good strategy to drive more traffic to your website. When people consistently see your brand on social media, they are likely to search for your brand on search engines.
Having an established online presence on your social media platforms plays a major role in driving traffic to your website. This is because social media allows you to reach a large number of people most especially when you choose to run ads for your page.
3. It helps you create a better customer experience
Social media is a communication platform that enables you to engage with your audiences, attend to their complaints, and offer solutions to them at any given time.
It is one platform that helps you ensure that your customers are satisfied with your brand. However, you can be able to know this when you build a good relationship with your customers.
Also, you need to understand that every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate your compassion for them.
One of the best ways to reach out to your customers and get them to respond quickly if there is a need for that is by personalizing your response to their comment or sending them a personalized message. This can make them feel good and want to always engage with your brand and also it will them help build trust in your brand.
4. It helps you establish brand authority
When customers are satisfied with your customer service on social media such as quick response to their comments, attending to their complaints, personalizing their messages, etc they will help you spread the good news about your product or service.
Having your customers say positive things about your brand on social media can help you build more authority in your field.
5. It helps you gain more brand loyalty
Great communication with your audiences gives them an impression that they are important and this act alone can make them build loyalty to your brand.
Remember one of the goals of every business is to build a loyal customers base. Social media is not just all about your brand it is also a platform to build one-on-one relationships with your audience so as to gain their loyalty.
6. It is cost-effective
Creating a social media account for your brand is not just easy, but free. Social media marketing is classified as low-cost marketing because it cost little or no cost.
In this type of marketing, any paid ads you want to invest in are always budget-friendly compared to traditional advertising and it is very important you first start investing with little capital.
Don’t just spend so much money on the go, rather start with little capital and study how well it works before you increase your budget. As a result of its low cost, you can easily get a high return on investment which is an advantage for your business.
7. It helps you gain marketplace insights
Social media can also be used as a research tool that will help you discover things about your business and also understand how the market works. By monitoring the activities on social media platforms by looking at the inbuilt tool called “Insight”, you will be able to discover your customers’ interests.
Aside from their interest, you can also segment your audience and easily discover new trends in the market that can help improve your brand.
Gaining marketplace insight is very essential because it will help you be aware of your business and easily identify your customers’ needs and how to offer them satisfactory service.
8. It helps to increase your conversion rates
Social media is a platform that drives so much traffic to your page which could eventually generate leads. When you gain increased visibility, your brand has a high tendency of gaining more conversion rates.
People would always want to know who they are doing business with before they proceed to patronize you. The way you interact with your audience determines if they will convert to the next buyer’s journey.
Statistics show that social media drives 31.24% of referral traffic to websites and user-generated content has the most conversion rate. When you keep sharing relevant content, respond quickly to their complaint and attend to their complaints it will help build trust for your brand which will then motivate them to do business and even recommend you to others.
You have seen the advantages of social media marketing and how important you need them to keep your brand in the minds of your audiences. So, if you are yet to build your social media accounts, you need to do so now and start creating high-quality content.